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Unit Choice
Unit Revenue
Unit Costs
Customer Metrics
Cost per Action (CPA)
Customer Acquisition Cost (CAC)
Average Revenue per User (ARPU)
Average Order Value (AOV)
Lifetime Value (LTV)
LTV/CAC Ratio
Retention Rate
Churn Rate
CAC Payback
Product Metrics
Conversion Rate (CR)
Activation Rate
Engagement (DAU/WAU/MAU)
Repeat Rate
Cohort Analysis
Unit Cycle Time
Financial Metrics
Gross Margin (GM)
Contribution Margin (CM)
EBITDA
Payback Period
Break-even Point (BEP)
Return on Investment (ROI)
Return on Marketing Investment (ROMI)
Cash Flow Gap
Revenue per Employee (RPE)
Operational Metrics
Operating Expenses (OPEX)
Cost of Goods Sold (COGS)
Fulfillment Cost
Service Level Agreement (SLA)
Productivity Metrics
Time to Market (TTM)